News

The History of Sour Patch Kids

The Sour Patch Kids candy, originally known as Mars Men, was created by Frank Galatolie in the 1970s and were first introduced to the U.S. in 1985. In the beginning, Sour Patch Kids were shaped as Martians to represent the enthusiasm of people towards space and astronauts and were later reshaped to look like friendly little humans.

The Rise of Sour Patch Kids

Sour Patch Kids rose to popularity in the early 1980s when Jaret International partnered with M&A Candy to launch it in the US. The candy was rebranded to Sour Patch Kids to cater to and appeal to the US market. It was an attempt to capitalize on the popularity of Cabbage Patch Kids and appeal to the audience that loved sweet and sour tastes.

The Sour and Sweet World of Sour Patch Kids

Sour Patch Kids is a shockingly sour candy which turns into a seemingly sweet and flavorful candy with time that many people love. Beneath the dry sour acidic and sourest flavor is the chewy, sweet and fruity candy. We all probably love eating these little monsters.